In Chapter 10 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "How Do You Use Your Network to Get Help Making Career and Life Decisions?" Be it because he grew up as an only child, was an introvert or was simply shy, Floate tries to avoid taking the traditional route of meeting people at networking events. Instead, Floate finds doing others small kindnesses helps him build his business network. Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners. Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.