In Chapter 11 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "How Are You Learning to Communicate More Effectively?" Experience teaches Floate to be less blunt or brusque when communicating with others, especially when there are larger gaps in age, experience, or power. He also learns to appreciate behaviors learned from childhood, including being uncomfortable discussing money and work through them by being more forthright. Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners. Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.