In Chapter 14 of 20 in his 2012 interview, creative director Jason Anello answers "How Do You Create Hope and Dispel Fear When Introducing New Concepts and Ideas?" Anello takes the approach that no matter what gets presented there will be sides taken. He finds it is less about taking a particular side and more about having the patience and understanding to find consensus and buy-in. Jason Anello is a founding partner and creative director at marketing services agency Manifold Partners. He is also the co-founder of the Forking Tasty Brooklyn supper club. Previously, Anello held creative leadership roles at Yahoo! and Ogilvy & Mather. He graduated from the University at Albany.