In Chapter 15 of 16 in her 2012 interview, author and food writer Cathy Erway answers "How Are You Learning to Adapt Your Message to Reach Different Audiences?" Erway notes how her podcast radio show as proven to be a strong complement to her food blog. She shares how this has played into her evolving education marketing and promoting her ideas, messages, and writing.
Cathy Erway is an author and food writer living in Brooklyn. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York". She earned a BA in creative writing from Emerson College.
Erik Michielsen: How are you learning to adapt your message to reach different audiences?
Cathy Erway: Well, one thing I've done is really focus on other mediums that I do on a pretty regular basis. So I have this radio show, it's a podcast on Heritage Radio Network. I think that the audience that listens to podcast radio, maybe they're -- maybe they just tune, you know, tune into it while doing other stuff at work, instead of reading because it's easier, maybe they're busier, I don't know, I think it's probably a different audience than somebody who reads a blog and also cooks a blog, cooks recipes from it that is.
I felt that, you know, there always are going to be people who just search for a recipe and land on your blog, and that's really cool too. So I like to tag up, you know, some recipes, which I didn't use to do before because I was so bad at--horribly bad at you know stuff like traffic, but that's always cool to see, and sometimes they do comment. They're like, "Hey, I just stumbled across this." And they're like totally a new voice in the whole conversation, which is great.