In Chapter 15 of 16 in her 2012 interview, author and food writer Cathy Erway answers "How Are You Learning to Adapt Your Message to Reach Different Audiences?" Erway notes how her podcast radio show as proven to be a strong complement to her food blog. She shares how this has played into her evolving education marketing and promoting her ideas, messages, and writing. Cathy Erway is an author and food writer living in Brooklyn. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York". She earned a BA in creative writing from Emerson College.