In Chapter 8 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers "How Do Motorcycles Play into Your Story?" He shares what motorcycles have done to shape his New York City experience and how they came to represent attributes - awareness, efficiency, speed, fun, design excellence - behind the JaegerSloan brand. Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City. His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA). He graduated from Syracuse University.