In Chapter 9 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers "How Did You Decide Where to Locate Your Office?" Jaeger learns from mentor, Carl Johnson of Anomaly, how London creative agencies work out of storefront offices. After opening JaegerSloan as a hybrid office / gallery, Jaeger finds unexpected surprises being connected to the local community. By being present in the community, Jaeger finds he is able to both participate and contribute as a member and help it flourish. Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City. His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA). He graduated from Syracuse University.