How MBA Product Manager Measures Success - Ramsey Pryor

In Chapter 17 of 22 of his 2010 Capture Your Flag interview with host Erik Michielsen, international Internet product management executive Ramsey Pryor notes two ways to improve product positioning and performance in business. First, Pryor uses his sales team as a qualitative sounding board to understand competitive positioning. Second, Pryor does decision analysis using marketing data to understand inputs affecting product sales performance. He notes that great products do not always sell and that these two feedback mechanisms help improve product functionality and also drive sales by satisfying market demand. Pryor earned his MBA from the University of Navarra IESE Business School in Barcelona, Spain and a BA in Economics and Spanish from Northwestern University.