In Chapter 18 of 22 of his 2010 Capture Your Flag interview with host Erik Michielsen, international Internet product management executive Ramsey Pryor shares why successful product managers use their products regularly. Pryor works with email and applies a lifelong fascination and immersion in communications, culture, and language in his work. He highlights why awareness matters considering how language and region affect product design, innovation and use, including international standards, language structures (e.g. bi-directional languages) and disabilities. Pryor holds an MBA from the University of Navarra IESE Business School in Barcelona, Spain and a BA in Economics and Spanish from Northwestern University.