In Chapter 7 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "How Are Your Community Responsibilities Changing?" Moross notes how Moo.com is now seen as an elder statesman in the London startup community. Moross and his company are now taking responsibility to provide support to younger companies. Moross emphasizes the importance of telling its story and facilitating knowledge transfer from its customers to its London community. Moross is founder and CEO of Moo.com and a leader in the London startup scene. Before starting Moo.com, an award-winning online print business, Moross was a strategist at Imagination, the world's largest independent design company. He graduated from the University of Sussex, where he majored in philosophy and politics.