In Chapter 10 of 16 in his 2011 Capture Your Flag interview with host Erik Michielsen, social media expert and Carrot Creative president Mike Germano shares how learning from failure has made him better. Failure acts as a motivator and helps Germano learn and better prepare himself and, more importantly, his teams for future projects. It educates him on how to better plan client strategy and staff client teams. Germano is co-founder and president of DUMBO, Brooklyn based new media agency Carrot Creative. Before Carrot Creative, Germano ran for and was elected to public office in Connecticut. He is a graduate of Quinnipiac University.