In Chapter 2 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab shares how his technology marketing career developed after earning an electrical engineering degree and joining Hewlett-Packard (HP) as a network engineer. His engineering education provides him the credentials and assessment skills to get in the door with HP and, over time, transition to his client, Cisco. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.