How Keeping Promises Strengthens Cisco Customer Relationships - Alan McNab

In Chapter 3 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab details how he learned customer support and intimacy skills working with Cisco early in his career. Keeping promises allows Cisco to strengthen its customer relationships. This process starts by capturing a concern, then assessing it, and and finally delivering a solution. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.