In Chapter 4 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers "What Do You Enjoy Most About What You Do?" Jaeger notes how he finds joy creating and making things or stimuli - designs, experiences, products - that shape how others see the world. He revels in understanding the reactions from what he presents and using that to shape future work. Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City. His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA). He graduated from Syracuse University.