How Permanence Shapes Creative Career Choices - Doug Jaeger

In Chapter 3 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers "What Makes Your Work Meaningful?"  Jaeger shares how he started in web design and, over time, worked to launch websites and brands.  Over time, he finds his work no longer exists and shifts his attention to work that has a more permanent aspect, specifically company brand identities.  He enables this using multimedia designed for longer lifespans, specifically film, photography, and video.  Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City.  His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA).  He graduated from Syracuse University.