Doug Jaeger on Why to Use a Lean Small Business Growth Strategy

In Chapter 9 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "What New Challenges Are You Facing as You Grow Your Business?" As his small business grows, Jaeger tries his best to keep the company lean and nimble so it may adapt quickly to new projects and opportunities. For financial growth, Jaeger looks beyond client work to develop products that can scale beyond the services business. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.