In Chapter 10 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "How Do You Establish Trust When Building Relationships?" Jaeger shares how consistency and reliability translate into trust and commitment. Building trust working with clients teaches Jaeger the importance of giving away ideas for free and also when to ask to get paid for your work. He shares how giving away ideas in ideation and brainstorming sessions has helped him add structure in how his company works with clients on a retainer consulting basis. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.