Doug Jaeger on Why Selling Your Work Starts With Selling Yourself

In Chapter 6 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "What Role Does Confidence Play in the Work That You Do?" As a professional, Jaeger shares why having confidence can make or break your ability to sell work. He shares an experience from working in advertising and doing a professional photography look book shoot for a fashion brand. Skilled at photography, he finds indecisiveness working on a set with models leads to not being successful completing the project. He compares this to how having confidence in his branding and marketing work has allowed him to Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.