Doug Jaeger on Performing Under Pressure in a Creative Career

In Chapter 7 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "What Does It Mean to Perform Under Pressure in the Work That You Do?" Jaeger shares how he first learned to perform under pressure working in advertising at TBWA/Chiat Day agency. There he learns what it means to be a creative designer who can stand out by performing under deadline pressure. He compares this skill to an athlete practicing and working up to a big shot in a big game. Jaeger also shares how doing deadline-based work has allowed him to use stress as an ally and motivational tool. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.