In Chapter 19 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "How is Your Company Business Model Evolving as You Gain Experience?" Ruby finds he is evolving his business model by simplifying it. He reduces the number of options he offers potential clients so when writing a one-page proposal, it is even more clear what the client gets and how much it costs. As the company grows, Ruby and his team experiment with viewer subscription options to complement advertiser revenue streams.
Matt Ruby is a standup comedian based in New York City. He also founded Vooza, on online comic strip web series that makes fun of tech startup culture. As an actor, director, writer and producer, Ruby leads the creative direction for the team. Before his comedy career, Matt was employee #1 at 37Signals. He graduated from Northwestern University.