Mark Graham on Marketing Editorial Content to Social Media Audiences

In Chapter 10 of 15 in his 2013 Capture Your Flag interview, media executive Mark Graham answers "How Are Social Media Short Videos Like Vine and Instagram and gifs Becoming More Relevant to the Work That You Do and the Content That You Produce?" Graham shares how social media platforms offer varying user experiences and those users have expectations on how to interact with content. As a result, Graham learns to use pull marketing to develop editorial content that connects with social audiences on their respective terms across Instagram, Tumblr, Twitter, Vine, etc. and build audience relationships.

Mark Graham is currently a managing editor at MTV Networks. Previously Graham worked in editing and writing roles at New York Magazine and Gawker Media. He graduated from the University of Michigan with a B.A. in English.