Mark Graham on Learning Social Media Platform Data Analytics Skills

In Chapter 9 of 15 in his 2013 Capture Your Flag interview, media executive Mark Graham answers "What Skills Are You Working on Right Now to Become Better at Your Job?" Graham shares how he is learning more about data analytics that track digital media consumption and sharing across different social media platforms such as Vine, Instagram, Facebook and Twitter. He sees media consumption rapidly changing in that content is mainly consumed off the main sites - in this case VH1 and MTV - and sees the need to invest tiem in understanding the marketing analytics behind tracking behavior off site.

Mark Graham is currently a managing editor at MTV Networks. Previously Graham worked in editing and writing roles at New York Magazine and Gawker Media. He graduated from the University of Michigan with a B.A. in English.