Lauren Serota on the Why Trust is the Key to Project Collaboration

In Chapter 13 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "What Have You Found to Be the Keys to Creating Successful Project Collaborations?" Serota finds building trust essential to creating successful creative team project collaborations in her work at frog design. She learns to both understand team expectations and communicate her own expectations to motivate her team and create an inclusive environment where each team member has a stake in the project.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD).