Lauren Serota on How to Be Confident Without Being Stubborn

In Chapter 12 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "What Role Does Confidence Play in the Work That You Do?" As a creative leader working in design, Serota learns the importance of having a defensible, researched point of view to give her confidence at work. She notes the difference between this kind of confidence and more emotional displays that can be read as arrogance or stubbornness.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD).