In Chapter 10 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "What Skills Are You Working on Right Now to Become Better at Your Job?" As she grows as a creative leader, Serota finds herself in more complex team structures where leadership responsibility is shared. She works to improve how she collaborates with co-leaders on projects where she is not the sole leader or creative leader.
Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD).