Lauren Serota on Building Creative Direction Communication Skills

In Chapter 9 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "How Are You Learning to Communicate More Effectively?" Serota finds more exposure to the world and to people helps her understand how to communicate differently to different people. In her job role, she is responsible for giving creative direction to designers. She notes how designer personalities differ and how she finds it helpful tailoring feedback - conceptual to tactical - when working with them. She notes how she carries this awareness into her work presenting in meetings and facilitating in classrooms.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD).