In Chapter 12 of 19 in his 2010 Capture Your Flag interview with host Erik Michielsen, education entrepreneur and Global Campus (www.globalcampus.com) founder Maurizio de Franciscis shares why identity is such a powerful motivational tool. By understanding identity, we learn what we want, who we want to be, and how we want to feel. De Franciscis finds his identity doing pro-bono teaching, finding value in the sharing and reciprocation. Aligning energy with purpose allows him to thrive and highlights why the concept of mission, for example in religion, motivates individual and group action and achievement. Before founding Global Campus, De Franciscis worked at General Electric. He graduated from Universita degli Studi di Roma - La Sapienza - and earned his MBA from INSEAD.