Why to Think in Narrative - Michael Margolis

In Chapter 7 of 13 in his 2011 Capture Your Flag interview with Erik Michielsen, storyteller and entrepreneur Michael Margolis shares what it means to think in narrative. He notes recent brain research that has identified a gene unique to humans that allows us to tell stories from person to person and generation to generation. Arts, business, and education are all rooted in storytelling. Margolis notes anthropology research that over 70% of what we learn is via story. Narrative thinking provides the storytelling vocabulary wich allows us to make sense and meaning of the world around us. Margolis is the founder and president of Get Storied (http://www.getstoried.com), an education and publishing platform dedicated to teaching the world how to think in narrative. As a consultant, educator and writer he uses storytelling to create more effective branding, innovation and culture change. Margolis earned a B.A. in Cultural Anthropology from Tufts University.