Why to Design Product as Iteration and Not End Result - Chris Hinkle

In Chapter 11 of 12 in his 2011 Capture Your Flag interview with host Erik Michielsen, product designer and software engineer Chris Hinkle shares why products should be treated as iterations and not end results. He notes software design is a continuous process. At some point, software has to be good enough to be released, whereupon developers can decide whether to iterate on the next version or shift focus to another project. Hinkle currently designs products and develops software for The Barbarian Group digital marketing services company. Previously, he worked at HUGE and R/GA digital advertising agencies. He has also founded a product incubation laboratory, The Hinkle Way.