In Chapter 6 of 20 of his 2011 Capture Your Flag interview, software entrepreneur and Loku founder and CEO Dan Street tells host Erik Michielsen why bootstrap financing his company helped position it for growth. Bootstrapping gives his company Borrowed Sugar direction, employees and market fit. Bootstrapping forces the company to attract employees motivated by vision, culture and problem solving rather than money. Additionally the bootstrap approach helps the company focus its product development. Street is the founder and CEO of Loku (previously named Borrowed Sugar) which develops Internet software to strengthen local communities. Previously, Street worked in private equity at Kohlberg, Kravis, and Roberts (KKR) and management consulting at Bain & Co. He earned a BA in music and business from Rice University.