In Chapter 12 of 20 in his 2013 Capture Your Flag interview, Carrot Creative social media agency CEO Mike Germano answers "Why Does Your Company Choose to Keep Development In-House and Not Outsource It?" Germano keeps his software development team in-house to maintain respect for the development process, to integrate the feedback more fully into the creative project process, and to maintain an innovation culture. It comes at a cost; however, he finds the benefits outweigh the costs.
Mike Germano is co-founder and CEO of DUMBO Brooklyn-based social media agency Carrot Creative. Previously, Germano ran for and was elected to public office in Connecticut. He is a graduate of Quinnipiac University.