In Chapter 3 of 20 of his 2011 Capture Your Flag interview, software entrepreneur and Loku founder and CEO Dan Street shares why entrepreneurs need great cheerleaders. He notes entrepreneurship is a perception game. To gain confidence and build that positive perception, Street finds value in both internal company support networks as well as outsider support networks. By being transparent and showing his flaws, the insider and outsider "cheerleaders" find more ways to support him. Street is the founder and CEO of Loku, previously named Borrowed Sugar, which develops Internet software to strengthen local communities. Previously, Street worked in private equity at Kohlberg, Kravis, and Roberts (KKR) and management consulting at Bain & Co. He earned a BA in music and business from Rice University.