Why Creatives Should "Always Be Making" - Chris Hinkle

In Chapter 9 of 12 in his 2011 Capture Your Flag interview with host Erik Michielsen, product designer and software engineer Chris Hinkle shares why he takes an "Always Be Making" approach to product design. He notes the important early phases of ideation and design requirements, but cautions others not to get caught in these early phases and overlooking the importance of actually building or creating something. Hinkle currently designs products and develops software for The Barbarian Group digital marketing services company. Previously, he worked at HUGE and R/GA digital advertising agencies. He has also founded a product incubation laboratory, The Hinkle Way.