In Chapter 6 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, Moo.com CEO and London entrepreneur Richard Moross answers "Where Do You Seek Advice from Your Board of Directors?" He finds support at four levels. At the board level, Moross receives guidance on company strategy, big hiring decisions, and communication. At a second level, Moross engages individual board members about operational matters. At a third level, Moross finds value in a business mentor. And finally, at a fourth level, he benefits from the Young Presidents Organization, or YPO, business network. Moross is founder and CEO of Moo.com. Before starting Moo.com, an award-winning online print business, Moross was a senior design strategist at Imagination, the world's largest independent design company. He graduated from the University of Sussex, where he majored in philosophy and politics.