In Chapter 16 of 21 in her 2011 Capture Your Flag interview, food entrepreneur Julie Hession answers "How Do You Evaluate When to Continue a Project and When to Kill It?" She notes the challenge of abandoning a passion project. She learns from her husband and his corporate project pursuits and the number that fall through. Hession learns to evaluate short and long term project benefits as she grows as an entrepreneur. Julie Hession is the founder of Julie Anne's All Natural Granola Company. Passionate about food since childhood, Hession has developed her career by food blogging, cooking contests, and starting fine food companies. Hession earned an MBA in Marketing from Duke University and a BA from UNLV.