In Chapter 13 of 17, public affairs and communications strategist Matt Curtis meets each morning with a mentor group at the Austin, Texas Whole Foods flagship store. The group ranges from 47 to 71 in age and has an array of experiences, ranging from former CIA operatives, former CEOs, former firefighter union leaders and musicians. The group advises Curtis to keep a balanced perspective on what is and is not important. The group also advises Curtis on the benefits of positive perspective. These experiences in turn teach Curtis how to better set the tone each day in his life.