In Chapter 13 of 20 of his 2011 Capture Your Flag interview, software entrepreneur and Loku founder and CEO Dan Street shares why failures are more meaningful learning experiences than successes. He notes that when you get something wrong and you set up an experiment the right way, you can identify the root cause why it went wrong. He shares how failure has taught him to identify root causes that, when corrected or modified, improve his startup direct mail marketing. Street is the founder and CEO of Loku (previously named Borrowed Sugar) which develops Internet software to strengthen local communities. Previously, Street worked in private equity at Kohlberg, Kravis, and Roberts (KKR) and management consulting at Bain & Co. He earned a BA in music and business from Rice University.