In Chapter 10 of 12 in his 2010 Capture Your Flag interview with host Erik Michielsen, media and publishing entrepreneur Phil McKenzie shares why authenticity matters creating a personalized brand experience. Creating standout brand experiences comes with research and preparation, similar to investing time in curating guests for a dinner party. Phil McKenzie graduated from Howard University and earned an MBA from the Duke University Fuqua School of Business. Before starting FREE DMC
and the Influencer Conference
, McKenzie worked for eight years in sales and trading at Goldman Sachs.