What Makes an Authentic Brand Experience - Phil McKenzie

In Chapter 10 of 12 in his 2010 Capture Your Flag interview with host Erik Michielsen, media and publishing entrepreneur Phil McKenzie shares why authenticity matters creating a personalized brand experience. Creating standout brand experiences comes with research and preparation, similar to investing time in curating guests for a dinner party.  Phil McKenzie graduated from Howard University and earned an MBA from the Duke University Fuqua School of Business.  Before starting FREE DMC and the Influencer Conference, McKenzie worked for eight years in sales and trading at Goldman Sachs.