In Chapter 4 of 12 in his 2010 Capture Your Flag interview with host Erik Michielsen, media and publishing entrepreneur Phil McKenzie shares what separates tastemakers, trendsetters, and influencers from an average consumer or business. McKenzie notes how tastemakers, trendsetters, and influencers aspire to get in front of trends and apply passion and expertise to generate thought leadership. Phil McKenzie graduated from Howard University and earned an MBA from the Duke University Fuqua School of Business. Before starting FREE DMC
and the Influencer Conference
, McKenzie worked for eight years in sales and trading at Goldman Sachs.