What American Express Marketing Job Teaches MBA - Anatole Faykin

In Chapter 7 of 18 in his 2011 Capture Your Flag interview, Internet entrepreneur Anatole Faykin answers "As an MBA, What Did You Learn About Product Marketing Working at American Express?"  Working in the American Express, or AmEx, travel division, he learns how large organizations can leverage economies of scale to make big bets on projects or campaigns.  Through this process, he learns lessons on brand loyalty and brand management.  Faykin is the founder of Tuanpin, a Shanghai-based daily deals site he grew to 25 employees and sold in the fall of 2011.  Previously, he worked for British Telecom in London, Intel in Shanghai, American Express in New York, and Oracle in San Francisco as well as several startup ventures.  He holds an MBA from the NYU Stern School of Business and a BS in computer science and biology from the California Institute of Technology.