Using Journalism Education in a Business Career - Ross Floate

In Chapter 5 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "How Has Your Journalism Education Been Useful in Your Business Career?"  For Floate, journalism skills that teach finding out the fundamentals of a particular issue is hugely useful.  Additionally, the problem solving skills and also the inquisitive skills that come with finding the truth prove very helpful in business settings.  Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners.  Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.