In Chapter 5 of 17, engineer and Salesforce.com Chief Technology Architect Marc Ferrentino discusses skills and experiences valued in a technology architect executive role. Fundamentally, development and engineering education is important. Ferrentino places a large emphasis on technology projects outside of work. Technology development and design experience is critical, especially architecting systems and taking product from concept to rollout. Lastly, Ferrentino highlights a willingness to engage in public speaking as executive level positions deal with customers, partners, and industry audiences.