In Chapter 5 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "How Are Your Aspirations Changing As Your Experience Grows?" After nearly ten years building a successful and admired company, Moo, and achieving additional professional goals, including joining Young Presidents' Organization (YPO) and joining a board of a public company, Moross shifts his aspirations to his personal life. In particular he looks to make sure his business life does not take away from goals he has for his personal life, including being a husband and a father. Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.