In Chapter 6 of 10 in his 2013 Capture Your Flag interview, brand marketer Randall Metting answers "How Has Building Your Personal Brand Opened New Opportunities in Your Career?" Metting shares how taking initiative to start a blog and build his personal brand online and offline opened doors to finding a dream job working with a friend. Working with local businesses to create events helped Metting promote his blog and fostered a connection to the Dulce Vida Tequila team about ways they could work together. Randall Metting is a brand marketer working for Dulce Vida Spirits in Austin. Metting has built a career on helping companies and non-profits develop integrated marketing strategy and brand development programs. As "The Unofficial Mayor of Austin, Texas" Metting authors the randallmetting.com community blog. He is also an on-air radio personality for 93.3 KGSR radio in Austin. Metting earned a B.S. in Advertising from the University of Florida.