Nina Godiwalla on Publicity Advice for Newly Published Authors

In Chapter 6 of 22 in her 2011 Capture Your Flag interview, author Nina Godiwalla answers "How Have Your Aspirations Changed Since Writing and Promoting Your First Book?"  Godiwalla sees writing a book as a releasing a product that is part of a larger business.  In promoting her book, she gains feedback that allows her to take next steps and better control the process underlying her writing and speaking.  Godiwalla is the author of "Suits: A Woman on Wall Street". She is also a public speaker on workplace diversity and founder and CEO of Mindworks, where she teaches mind-based stress reduction techniques to help organizations improve employee wellbeing.  Godiwalla holds an MBA from the Wharton School of Business, an MA in Creative Writing from Dartmouth University and her BBA from the University of Texas at Austin. 


Erik Michielsen:  How have your aspirations changed since writing and promoting your first book?

Nina Godiwalla:  So the promoting never seems to end, that’s one of the catches I didn’t know.  My aspirations, so I think what’s happened with the promotion part of it is the aspirations change because what happens, I think when you start a business and I think of the book as the product, as part of a larger business is that you go along with what comes your way to some extent.  When you’re starting up, you’re just trying to get a feel out there, meet with a lot of people, see what’s working and the whole publicity piece has been what’s working, what’s not working?  Who’s coming to me? So, I mean I’ve done TV, I’ve done the interviews, I’ve done the newspaper and all these different invitations came to me from across the country from different organizations. I’m at that point right now, where I have to start thinking how do I control this process.  Not just who’s coming to me but backing up a little bit and like regaining control over the process is really where I am mentally now with the book.