Michael Margolis on How Storytelling Became an Essential Business Skill

In Chapter 6 of 17 in his 2013 Capture Your Flag interview, educator and entrepreneur Michael Margolis answers "How is the Practice or Trend of Storytelling Changing?" He shares how storytelling as a business communication skill for innovators, marketers, entrepreneurs and change makers hit an inflection point in 2012. In 2012, storytelling suddenly became a top priority for corporate leaders and marketing executives. Margolis shares how multiple variable inputs contributed to this moment, all playing a role in the increasing humanization of business. Michael Margolis is founder and president of Get Storied, an education and publishing platform dedicated to teaching the world how to think in narrative. He earned a B.A. in Cultural Anthropology from Tufts University.