In Chapter 12 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, data analytics expert Ken Rona answers "What Leadership Skills are Becoming More Relevant as Your Career Progresses?" Rona first makes the distinction between leadership and management, where managing is tracking tasks, holding each other accountable and working in teams. He then discusses how he learns to turn a recognition conversation into a business impact one by using leadership language. Rona is currently VP Audience Insights and Ad Sales Partnerships at Turner Broadcasting. Previously, Rona has worked in roles in data analytics at IXI Digital and AOL and management consulting at McKinsey & Co. He earned a BA and MA in Political Science from Stony Brook University and a PhD in Behavioral Economics from Duke University.