In Chapter 13 of 17 of his 2010 Capture Your Flag interview with host Erik Michielsen, engineer and Salesforce.com Chief Technology Architect Marc Ferrentino learns how to motivate and lead teams while working at investment bank Goldman Sachs after college. Ferrentino then applies a best of breed confidence building framework building teams across several software startups. Specifically, Ferrentino highlights the importance of making people feel part of something bigger, part of an elite team. As a result, individuals work harder to differentiate against competition while holding themselves to a different standard.
Ferrentino holds a BS in electrical engineering from the University of Michigan. After leaving Goldman Sachs, he worked for several years in New York City based startups before joining Salesforce.com.
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