How to Use Psychology and Decision Sciences in a Business Strategy Job

In Chapter 17 of 19 in his 2013 Capture Your Flag interview, innovation strategist Hammans Stallings answers "What Types of Psychology Research Have Been Most Useful in Your Strategy Work?" As an undergrad studying psychology at University of Virginia, Stallings embraces the decision making and uncertainty research of Herbert Simon and Daniel Kahneman. Stallings draws on this and similar psychology research in his strategy planning work at frog design. He finds tying psychology into business strategy helps clients more easily understand the concepts and theories driving his recommendations.

Hammans Stallings is a Senior Strategist at frog design. Previously he worked in strategy at Dell and investment banking at Stephens. He earned an MBA from the Northwestern University Kellogg School of Management, a MS in Technology Commercialization from the University of Texas and a BA in Economics and Psychology from the University of Virginia.