How to Use Location Applications to Improve Brand Marketing - Caroline Giegerich

In Chapter 9 of 10 of her 2010 Capture Your Flag interview with host Erik Michielsen, marketing innovator and digital strategist Caroline Giegerich shares what she considers when designing online experiences to connect consumers to in-store purchases. Giegerich defines this as the art of checking in. She points out negotiating the conversation around high impact, low volume audience versus larger reach marketing alternatives such as television. Giegerich is currently Director of Innovations at Initiative, where she brainstorms and executes cross-platform marketing strategies. She has worked in online marketing roles at both HBO and the Los Angeles Times. She holds a BA in Pre-Med Sciences and Philosophy from Brown University.