In Chapter 6 of 16 in his 2010 Capture Your Flag interview, IndieGoGo co-founder Slava Rubin answers "How Has Indiegogo's Mantra, Do-It-With-Others, Affected Your Pursuits Outside of Work?" Rubin shares how he applies a "Do-It-With-Others" or DIWO approach to projects and ambitions inside and outside work. Rubin, along with co-founders Danae Ringelmann and Eric Schell, developed the DIWO approach to build a platform to provide filmmakers and mediamakers tools for fundraising, promotion, and discovery. Rubin shares that through college and early career, his tendency was more Do-It-Yourself (DIY) but over time he opened to finding complementary skills to build stronger teams.
Slava Rubin is CEO and co-founder of Indiegogo, the world's largest crowdfunding platform. Indiegogo empowers anyone, anywhere, anytime to raise funds for any idea—creative, cause-related or entrepreneurial. Prior to Indiegogo, Rubin worked as a management consultant. He earned his BSE degree from The Wharton School, University of Pennsylvania.
Erik Michielsen: How has Indiegogo’` mantra, Do It With Others, affected your pursuits outside of work?
Slava Rubin: Yeah, I think that part of my inspiration involved with Indiegogo is the idea that there are all these tools out there and all these people, while they feel like islands, they really shouldn'gt. There is a lot of, now, ability to do it with others, whether it`s through influences like bloggers, partnerships with different companies, it always use to be that if you couldn't succeed by yourself, you were done. There was this whole wave of DIY, do it yourself, which really goes back, I guess to the rock band era, maybe 20 years ago. Now, it's really about leveraging all the things around you, the people, the tools, the information.
Erik Michielsen: As you're looking at what you`re learning in the work environment to facilitate stronger filmmaker success, what are you taking away from those lessons learned and applying them to your own life?
Slava Rubin: Yeah, really I've always been pretty competitive in wanting to do things I could succeed myself, but the older I get, the more mature I get, the more I know it's about finding the right people to work with, knowing what you don't know, trying to get the right teammates and trying to lead all together. Which is all about ``doing it with others``, I mean the leadership at Indiegogo is three people it`s Eric Schell, Danae Ringelmann and myself, and there is no question that we do it with others.